When thinking about radio to deliver your advertising message, we can offer some information to consider. Here are some advantages for using this popular medium.
Americans are on the move and they're listening to radio in their cars and devices. Radio is considered a "mobile medium."
In-Car and Commuter Listening:
Arbitron is the ratings firm that surveys and analyzes radio usage. A recent national Arbitron sponsored In-Car Study found that 96% of those who have driven or ridden in a car in the past month have used the car radio. More than 80% of 35-64 year olds say they spend most of their time with radio.
Highlights of the Arbitron National In-Car Study
• 98% of U.S. residents aged 18 or older have either driven or ridden in a vehicle in the past month and 93% of Americans have listened to AM/FM radio during the past week.
• Commuters are in their cars nearly 20 hours a week.
• 39% of those who are driving are driving 150 miles a week have a household income of $75,000.
• The greatest percentage of increase in time-spent-commuting is often in small and medium size markets.
• In-car listening averages 2 hours and 12 minutes weekdays, and 2 hours and five minutes weekends.
• 43% say they leave their car radio set to one station.
• Almost all in-car listening is to pre-set stations. People rarely change their pre-sets.
Radio's audience size continues to grow, not only during in-car commuting, but at the office as well.
For the advertiser as well as the listener, radio is everywhere reaching virtually everyone.
Radio works 24/7, 365 days a year.
Radio is a user-friendly medium, radio gives advertisers the speed, flexibility, and immediacy needed to compete and excel in today's highly competitive and oft-times cluttered marketplace.
Interesting radio facts:
541,000,000+ radios are in use.
There are 5.6 radios per household.
Every car comes equipped with a radio as standard equipment.
169,000,000+ radios in vehicles.
Americans spend more time listening to radio than any other medium 6a - 6p.
Radio gives you the opportunity to effectively target your message to a specific consumer.
Why use radio to advertise instead of TV?
If you're a Fortune 500 company, it makes sense to market your products and services to reach the masses on TV. Smaller businesses don't have the budget to spend on network advertising.
Radio has always been a "free" medium enabling even the smallest stations a broad audience. Whether your business is a small corporation or a one-person-operation, radio advertising offers tremendous on-going reach.
Don't discount the B2B factor. Radio advertising can help plant the seeds of awareness in potential clients. The vast majority of radio listeners tune in from two places: in the car and at the office.
Contact us for more information about how we can help with your radio commercial needs. Audio Wharf offers, voicing and production services to produce top-notch radio advertising.