Radio Quick Facts and Figures

· More than 600 million radios are in use in the U.S.
· Average U.S. household has 5.6 radio receivers
· Radio reaches 96% of people 12 and over weekly
· People 12 and over listen to the radio more than 3.2 hours daily
· Over 13,500 registered radio stations in the U.S.


Why Radio is So Effective

· It's a mobile medium
· It delivers a captive audience
· Specific demos are highly targetable
· Radio listeners are very loyal
· The medium is a great source of news information for listeners


The average daily time spent with each medium of entertainment for persons 12+ from Monday through Friday 6 AM to 6 PM are:

· 44% listening to the radio
· 41% watching TV
· 10% reading newspapers
· 5% reading magazines